Rapala Lures Catch Most World Records in 2010

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Rapala upheld its winning tradition in 2010, capturing more world records than any other lure manufacturer, according to the International Game Fish Association (IGFA).


Year-after-year, Rapala lures catch more world records than any other brand. Last year, Rapala lures locked into 18 of the registered IGFA catches, with Storm Lures - a member of the Rapala family of brands - leading the IGFA record chart as the second brand of lures used to hook into other world record fish.

"It's always exciting to hear world record stories from anglers across the globe," said Tom Mackin, president of Rapala USA. "Even more exciting is the fact that Rapala lures continue to be the most trusted and proven brand of lures used to secure those catches."

Rapala lures are responsible for more IGFA world records than any other lure manufacturer in history, holding world record catches on every continent except Antarctica. In fact, Rapala is the first and only lure manufacturer to receive the Lifetime Achievement Award by the IGFA, proving how effective its lures are on a global basis. Essentially, all over the world, big fish are eating little fish that swim like a Rapala.

Other notable Rapala and Respected Rapala Brands products used to secure 2010 record catches include:


  • Rapala Scales: Based on their precision and accuracy, Rapala scales were the second most trusted brand, weighing 33 IGFA records.
  • Sufix Fishing Line: Known for its strength, durability and handling, Sufix fishing line was used to land 11 IGFA saltwater records.

"We are always designing and producing new lures and accessories that will help anglers catch more world records and as 2011 unfolds, we look forward to hearing more world record stories," said Mackin.

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to a market leader in the fishing tackle industry. The Rapala brand's functionality and high quality are known by fishermen around the world. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

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