NRX Rods Released at Select Stores
Rather than shipping the new awards winning NRX rods to all store at once, G.Loomis sent the rods to select stores across North America. All stores that received the rods began selling them at 8pm on August 13th. The select stores held special events with product demonstrations to show off the feature of the new rods and generate extra traffic to the stores.
The G.Loomis NRX bass rods are available in eight casting and five spinning varieties. They are on sale now at select tackle stores, and should be available at all tackle retailers soon.