Michael Waddell's Bone Collector Launches New Website

OTTAWA, Ill. - One of the most prolific brands in the outdoor industry, Michael Waddell's Bone Collector has created a passionate following. This "Brotherhood" of men and women have one main thing in common, hunting and fishing are not just hobbies, but lifestyles. To continue to connect the current "Brotherhood" and engage new passionate outdoorsmen and women, a brand new community-focused platform has been released at www.bonecollector.com.

The new platform features the same entertaining Bone Collector content you would come to expect from Michael, Nick, and T-Bone, but with a new look and feel.

One of the newest additions is the Booger Bottom Forum, where followers can connect with one another, as well as connect with members of the Bone Collector staff. The forum focuses around the Brotherhood outdoor lifestyle, and specifically the traditions and stories of hunting and fishing with friends and family. A "real-time" social wall will stream the community of Bone Collector followers by simply using #BoneCollector in their Twitter and Instagram posts.

New to the website is the LIVE, 24/7 camera, or "Bone Cam." The camera allows viewers to watch deer, turkey, and other wildlife all day and night over a food plot using a HD camera and specialized, Infrared (IR) lights. Viewers will be able to engage with each other in the LIVE chat session under the camera, and discuss what they are seeing on the camera in real-time.

The special Bone Collector News section will not only bring the latest information on the crew, but also provide educational and informational articles on hunting, wildlife management, and the outdoor industry. The section will be packed full of fresh content from helping you find more sheds this Spring to starting your own hunting or fishing show. Bone Collector News will be the place to keep your outdoor lifestyle up to date.

Designed by Stone Road Media, the new website will also feature a brand new, easy to use online store packed full of the latest Bone Collector merchandise, and many of the all-time best sellers. The new eCommerce platform will make finding your Bone Collector gear very simple and efficient.

For more on the new Bone Collector website, check it out now at www.bonecollector.com.