Metro's Sustainable Fisheries Policy

Courtesy of United Nations Food and Agriculture OrganizationThursday Metro announced the implementation of its sustainable fisheries policy, under which it will offer consumers fresh and frozen wild and farmed seafood products from sustainable fisheries by June 2011.Starting today, Metro will temporarily withdraw seven threatened species, including Atlantic cod (West), bluefin tuna, orange roughy, Chilean seabass, New Zealand hoki, skate and shark from its shelves. These species will be substituted with other products and might be reintroduced in the future if scientific reports indicate that their stocks have climbed back up to acceptable levels.This sustainable fisheries policy will be effective in Metro supermarkets and discount supermarkets across Ontario and Quebec. The changes will occur gradually and be fully implemented by June 2011. All Metro suppliers will sign a code of conduct attesting to their commitment to this new policy and will be favoured should they make tangible progress toward the sustainable management of their activities and encourage recognized standards.To facilitate the traceability of its seafood products, Metro has developed a new, more transparent labelling system to help consumers make informed choices. In addition to the information normally found, labels will now include the scientific name, the product's origin, the fishing type and the presence of a standard, where applicable. Seafood department employees have received the necessary training, and will be available to answer questions and recommend sustainable substitute products to consumers."Metro's sustainable fisheries policy is an important milestone in its history. This initiative is proof that we want to go beyond the simple role of distributor and become a player in sustainable development," declared Robert Sawyer, Execu
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