Jackall Bling 55

Jackall Bling 55

Whoever said, "good things come in small packages" must have been talking about the new Jackall Bling 55 flat-sided crankbait. Hitting the scales at only 2 1/4-inches in length and weighing a paltry 3/8ths of an ounce in weight, you'd think the Bling 55 would be difficult to cast and would entice only small fish.

You'd be wrong on both counts.


Thanks to an ingenious internal magnetic weight distribution system, when you cast the Bling 55, the back weight slides to the tail of the lure so you can achieve maximum casting distance using either baitcasting or spinning equipment. However, when you start trolling, drifting or retrieving the lure, the rear bearing is magnetically drawn to the bottom centre of the flat-sided lure so it dives sharply and wobbles tightly.


Most anglers favour stiff-wobbling, thin-billed crankbaits to catch coldwater bass in the spring and fall, but Buddy Tom VanLeeuwen and I were testing the Bling 55 the other day on post spawn smallmouth and largemouth bass in Lake of the Woods, where the water temperature hovered in the low to mid-70s, yet the bass still attacked it with a vengeance.

By the way, the precipitous diving curve and tight wobble are both influenced greatly by the wide, thin, fibreglass, circuit board, square bill built into the Bling 55. You can feel it grab water the instant you start turning the handle and you don't move the lure far before you feel it reach its maximum running depth of about four to five feet.

As Tom and I quickly discovered, this makes the floating/diving Bling 55 perfect for fishing shallow shoreline flats. Indeed, at one point during the day, I spotted a gorgeous 19-inch smallmouth cruising the shallows out from shore, likely a post spawn male still protecting fry, and fired the Bling 55 about 20 feet ahead of it. I was using a 6' 8" medium power Shimano Crucial spinning rod with a Shimano Stradic 2500 MGFA reel spooled with 10-pound test Berkley Nanofil line. As soon as it saw the flash, felt the vibration and heard the rattle from the flat-sided Bling 55, the smallmouth turned on its heels and devoured it.

Later in the day, I fished the Bling 55 on a 7-foot, medium power Shimano Cumara baitcasting rod fitted with a Shimano Core 101 Mg levelwind reel spooled with 20-pound Sufix 832 Superline and it is tough to say which outfit I preferred.

Also of note, Tom and I landed several "unwelcomed" northern pike during the course of the day. I thought, for sure, the big toothy critters would maul the bait badly and affect it swimming performance, but it wasn't the case. The plastic body withstood the pike attacks well.

On a final note, in the shallow back bays where I was testing the Bling 55, the bottom was comprised mostly of hard sand and clay with scattered cabbage weeds, so I didn't have the opportunity to test the lure's deflective qualities on rocks, boulders, flooded stumps and trees. I suspect, however, that the wide fibreglass bill, combined with the low hook-eye placement, will allow anglers to run the lure over and through objects well without snagging up.


Depending on where you find it, you can purchase the new Jackall Bling 55 in six fish catching colours for about $14.99 which is comparable - on the low side actually - to most other premium, flat-sided crankbaits these days.


Small, tight-wobbling, thin, square-billed crankbaits are all the rage these days for one very simple reason: they flat out catch bass. The Jackall Bling 55, however, may be better at this than most.

Product for review provided by manufacturer.

Product Specifications

Manufacturer Jackall
Model Bling 55
Size 2.2"
Weight 3/8 oz
Depth 4'
Colors Tested Chrome Shad, Tennessee Shad, Chartreuse Shad, SG Threadfin Shad
MSRP $14.99
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