Introducing the 2016 YETI Hopper 40

The all-new YETI Hopper 40 was simply built for the outdoors and rugged environments we like to explore. Just like the rest of the Hopper series, it features the same heavy-duty shoulder strap for long trips through the woods or to the dock. The YETI Hopper 40 is coated in a puncture resistant DryHide Shell, so you won't have to worry about your crankbait puncturing a hole in it.

YETI added 1.5 inches of ColdCell foam insulation to keep drinks colder, longer. Offering a scrape-resistant, padded bottom, the YETI Hopper 40 won't bust open in your car or boat. The YETI Hopper 40 also features a leak-proof Hyrdolok Zipper, so if you happen to tip it over in the truck, there's no need to freak out.

With dimensions of 23 3/4" x 13" x 17 7/8", you can fit up to 30 cold ones and 40 pounds of ice for you and the crew. Offered in a stylish Fog Gray/Tahoe Blue color, the YETI Hopper 40 will surely turn heads. The YETI Hopper 40 retails for $399.99

The YETI Hopper 40 was getting plenty of attention at the 2016 ATA show in Louisville, Kentucky. Featuring a scrape-resistant bottom and HyrdoLok Zipper, there's zero need to worry about any leak problems.

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