Inspect - Clean - Drain Billboards
Brooklyn Center, MN - Wildlife Forever recently announced $80,000 in funding to Great Lake states for media outreach alerting sportsmen and vacationers to Inspect - Clean - Drain their boats to help combat the Aquatic Invasive Species (AIS) epidemic. As millions of resident and non-resident boaters and anglers hit the highway this summer, the threat of transporting invasive species is at an all time high. Already this spring, several new infestations of Zebra Mussel and Milfoil, have been found.
Starting in June, boaters and anglers in each Great Lakes state will notice several Stop Aquatic Hitchhikers! billboards. Capturing the attention of vacationers and 4th of July weekend travelers, this effort promises to reach millions!
"Billboards have been a cost effective advertising tool for 100+ years. Using simple messaging we can effectively reach 1,000 people for every dollar." said Pat Conzemius, Program Manager for Wildlife Forever.
University of Minnesota Sea Grant Program research suggests that billboards are a key source of information for raising boater and angler awareness and promoting actions at water accesses that prevent the spread of AIS. For 5 years, the Minnesota Department of Natural Resources, U.S. Forest Service, Minnesota Sea Grant, U.S. Fish and Wildlife Service, Iowa DNR, Wildlife Forever and several partners have effectively pooled resources for outreach. This year in MN, partner matching funds enabled the purchase of 31 Stop Aquatic Hitchhikers! highway billboards.
By collaborating with state and federal partners, signs will be posted soon. Help reach out to anglers and boaters in your state this summer. Contact Pat Conzemius at Wildlife Forever today to take advantage of funds and learn how quickly and efficiently your outreach strategy can get started.