How To Get Sponsors

How To Get Sponsors

Anglers often ask me how to get sponsored. Well, that a good question. As an angler who fishes bass tournaments and whose family owns a custom tackle business, I feel that I can give a honest answer.


Companies like product exposure, and with several marketing tools out there, sponsoring anglers is one of them. What I give to my sponsors is thanks for their support. I work hard to get them exposure on and off the water by: social media, wearing clothing with their product name on it, by placing decals on my boat and tow vehicle, going to local tackle dealers and telling them how great my sponsors' products are.

More examples include: attending fishing shows and working booths set up by your sponsoring company, performing product demos and seminars in stores, fishing events, and clubs.

Be sure to only ask for support with products you can believe in and promote.

Be Loyal to those who support you. Some anglers jump from one sponsor to another because they are expected to work for the support, and fail to do so or, as the old saying goes, the grass is greener over the hill. The more you do and prove your worth to a sponsor, the more they are willing to do for you.


Most bass anglers are really good at fishing, but as with any sport, marketing your self goes hand in hand. Companies like to be kept in the loop with your on-and-off water activities. When contacting a company, make sure your resume is up to date. Every year send them a history of the things I listed above and see how a lasting partnership can be formed with them. When you have one good company that like the work you do, it will open doors to others as well.

Hope these tips help you. Good luck and tight lines.

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Game & Fish stories delivered right to your inbox every week.