Educating Kids On The Benefits Of the Outdoors

To inspire the next generation of boaters, anglers and outdoor enthusiasts, the Recreational Boating & Fishing Foundation's (RBFF) Take Me Fishing' campaign and Discovery Education teamed up to create The online initiative, which was officially announced in April 2010, now includes rich, new materials designed to empower teachers and parents to engage youth in a dialogue about the importance of outdoor recreational activities, such as boating and fishing, and the value of clean and healthy natural resources.

"Boating and fishing offer families the perfect opportunity to reconnect," said RBFF President & CEO Frank Peterson. "Through, we want to inspire more families to get outside and experience the world around them. And with great resources like lesson plans and multimedia tools, we hope to aid in creating or further enhancing our stakeholders' own programs that introduce youth to the outdoors."

New Explore the Blue resources include:

  • A collection of cross-curricular lesson plans, videos, multimedia content, activities and worksheets aligned to national education standards.
  • An interactive game for students that will provide them with the tools to develop and care for their own ecosystem called 'Thrill of the Catch.'

Teachers, parents and kids can use the resources available on, which are geared towards grades K - 2 and 3 - 5. This month, the materials will be distributed to Discovery Education's vast network of teachers and classrooms across the country.

"The Explore the Blue campaign is a unique effort to leverage the digital resources today's kids are so familiar with to encourage them to get outdoors," said Discovery Education Vice President of Education Partnerships Mary Rollins. "We are pleased to partner with RBFF on this important initiative growing youth participation in outdoor activities and conservation issues."

To reward those who share stories about their love of the outdoors, Take Me Fishing, Discovery Education and Sports Authority are also launching the Explore the Blue Essay Contest. By submitting an essay describing their favorite fishing or boating experience, one lucky student will win a family vacation to Yellowstone National Park. The winner will also receive a $250 gif"> For more information, visit

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