A-Rig Dominates Episode One

From Major League Fishing

TULSA, Okla. - One Major League Fishing angler caught nearly 60 pounds of bass on the first day of competition using the Alabama rig. His performance with the popular, yet somewhat controversial, bait will be featured during the first episode in primetime, Thursday, March 29, at 9:00 p.m. ET on Outdoor Channel.

"It was an eye-popping day of fishing on pretty challenging water, and we can't wait to show this to bass fishing fans," said Major League Fishing Commissioner Don Rucks.

One of Outdoor Channel's newest shows, "Major League Fishing," began airing Monday, March 26, and will continue through June 24.

"Until the event was over, none of the anglers even knew that one of our competitors had that kind of day with the Alabama rig," said Major League Fishing angler Gary Klein. "We didn't know because we all signed confidentiality agreements that we wouldn't discuss results or strategies until after the last cast was made."

Rucks disclosed a few other tidbits that will be shown during the first episode. "While the weight difference in first place and last place on Elimination Day 1 was 48 pounds, a mere quarter of a pound separated the fourth place and fifth place finishers. That was huge, because fourth place advanced and fifth place went home," Rucks said.

Rucks also added that Kevin VanDam caught the first fish weighed during the Challenge Cup. His catch took place two minutes after the start of competition. "I just think people are going to be amazed at what they see," Rucks said.

For extended coverage the Major League Fishing Challenge Cup, viewers have the option to watch Internet-based pay-per-view shows. The online broadcasts, called ADVANCE CAST, are only offered on Major League Fishing's web site. All seven pay-per-view webisodes are currently available for purchase. Each webisode represents one day of competition. The seventh ADVANCE CAST webisode is a wrap-up show, featuring in-depth, on-the-water segments with the winners from each round and the Challenge Cup champion. The ADVANCE CAST total-event BassPass, a package of all seven webisodes, cost $17.94, with individual episodes available for $2.99 each. (The seven-event BassPass package features a "free" week.)

Each ADVANCE CAST shows many attractions, including:

---

• Commentary from anglers during competition about how they searched for, found and caught fish
• Unedited anglers’ reactions to their own failures and successes, and reactions to other competitor activity
• More than twice the coverage than what is televised on Outdoor Channel

The Challenge Cup, held November 6-11, 2011, on Lake Amistad, included 24 of the world's best-known competitors and utilized an innovative angler-created format. The anglers were not allowed to practice before the event, could not compete with pre-determined GPS waypoints, and were limited to fishing on designated sections of the lake that were disclosed to them less than 12 hours before their competition rounds began. Each day's action served as an elimination round.

The anglers' boats were equipped with real-time leader boards. Boat judges accompanied all anglers who administered penalties and scored every legal fish as soon as they were caught. After the weight of each catch was recorded, bass were released back into the lake.

The Challenge Cup included six consecutive days of competition. The Elimination rounds took place during the first three days, with eight anglers competing each day. The top four anglers from each day advanced to the Sudden Death round, which was comprised of the 12 advancing anglers. During Sudden Death, six anglers competed on the first day, the remaining six the next day. Two anglers advanced each competitive day of Sudden Death, setting up a Championship Final featuring the top four anglers.

To watch a free preview video of the first webisode and to order ADVANCE CAST, please visit http://www.majorleaguefishing.com/advancecast/.

About Major League Fishing

Major League Fishing is a partnership of 24 of the world's most talented, influential professional bass anglers and Outdoor Channel. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.