NEW BERLIN, WIS. – Sportsman Channel, the leader in outdoor TV for the American Sportsman, presented a $50,000 check to Coastal Conservation Association (CCA) President, Pat Murray, at the ICAST Show in Las Vegas, N.V. This check will go directly to the “Sportsman Fund,” an internal fund Sportsman Channel originated with CCA in 2010 to raise awareness and funds for Gulf regions working to recover from the 2010 oil spill disaster. CCA is one of the largest non-profit marine conservation groups in America.
“Sportsman Fund” began with the help of DISH Network in August 2010, when it launched Sportsman Channel and Sportsman HD on Ch. 395 and via a la carte pricing. The companies agreed to donate proceeds from the a la carte pricing to the Sportsman Fund, created to benefit Gulf coast habitat restoration and research.
Since then, Sportsman Channel and InterMedia Outdoors utilized print, on-air and digital assets to further promote the cause.
“We are proud to present this check to CCA and to say the campaign to raise funds for Gulf Coast recovery and restoration efforts was a huge success,” said Sportsman COO Todd Hansen. “This check is very telling of the success the network is experiencing on DISH Network. But we are not finished yet, as we will continue to help CCA promote Sportsman Fund and also lend a hand to tell the stories of those communities that are still so deeply affected.”
CCA has worked closely with government and regulatory agencies since the beginning of the Gulf oil disaster to ensure the Gulf’s habitats, fishing industries, marine life and resources are adequately represented and supported. CCA’s history and experience in marine habitat restoration and coastal conservation will continue to be a vital component in the recovery and restoration of Gulf marine resources.
“We are thankful to have this unique partnership with Sportsman Channel and receive this check, which is a big help in restoring the Gulf of Mexico,” said Pat Murray, CCA president. “There are some very positive programs and signs of progress occurring throughout the Gulf, but there is still much to do. This generous program will be an important part of restoring and enhancing the Gulf’s fragile habitats.”